Thursday, June 23, 2011
I might just be in the wrong line of work...
So I'm sitting there watching Morgan Freeman* spew some nonsense about the fabric of time and how one day soon humans will be zipping around the universe by ripping holes in this fabric and doubling back something another when I suddenly see this commercial showing single Christians running around on the beach looking for love.
My guess is all of the atheist/agnostic types watching and hanging on every word of Freeman were pretty ticked. How dare they interrupt the very proof that I am not in fact delusional?! This stuff is science! Whatever Thomas Dolby.
(Side bar: I find it ironic that the very actor who played the role of the Almighty so elegantly in Bruce Almighty and Evan Almighty is selling this crap...but that's just me.)
Now the fact that an ad showing single Christians (or actors playing such) frolicking around and having a good time might actually irritate an atheist brought a smile to me face. No. I know that's not very WWJD. I'm working on it.
The commercial made me realize that, as a whole, Christians don't do a lot of advertising for our faith. Why? Are we worried about being politically correct or sensitive? Bah! Nonsense. Are we falling into some type of kumbaya let's all coexist mentality? Don't even get me started on that...again. Actually, I think we've, Christians that is, just become complacent and lazy. Commercial advertising is a powerful force in our society. How else can you explain the commercial success of all that junk Ronco sold for years? Pocket Fishman and Veg-O-Matic...come on!
I started thinking about targeted venues that would be perfect for Christian advertisements on just how wonderful a relationship with Jesus can actually be and the overall awesomeness of God, creator of all things. Since we don't won't the proverbial preaching to the choir scenario, the intended audience would need to be mostly comprised of non-believers, backsliders and the theologically confused. Here's just a few possibilities...
1. Popular beach destinations. No brainer. Practically the Sodom and Gomorrah's of modern days. People are half naked, all those pineapple filled drinks with the little umbrellas, and the misconception that God doesn't like hot weather. Nothing would remind people faster that God doesn't take vacations, He's still everywhere than looking up and seeing that messaged being pulled behind an airplane while you're sunbathing. Brilliant!
2. The Disney Channel/Cartoon Network. Look at the success the tobacco industry has had getting customers started young. They've build lifetime loyalty. Albeit often shortened lifetimes, but hey...a sale's a sale...get it while you can. There's potential here for a two birds, one stone kill too. Maybe the kids will take hold of the message and minister to the very parents who neglect them by allowing them to watch too much television. Brilliant!
3. NASCAR. Whoa Nelly... wait, wrong sport...Boogity Boogity, Boogity! While Darrell Waltrip is famous for those words, he's also very outspoken about his Christian faith. NASCAR has a number of pious participants I'm glad to say, so why doesn't the Church (notice the capitalization please) sponsor a car? I can't think of a more cost effective means of advertising our faith than putting the message on a stock car going around in a circle in front of a captivated, often intoxicated, crowd of 100K plus...not to mention the millions of TV viewers. Now that's...Brilliant!
That just scratches the surface of the numerous opportunities ripe for the Christian advertising taking. Have an idea? Be sure to leave it in the comments section. I'll make sure you get credit when your idea becomes the next "Where's the beef?!" success story. Hey...it's the WWJD thing to do.
*I confess to watching these type of shows so I can heckle and berate them out loud. I just didn't want you to think I was strange or something.